Boys & Girls Aid has a new look
To best represent the work we have done for infants, children and young adults, we have created an agency brand that highlights our legacy and experience. From our colors, to our logo, to our updated tagline, we are introducing a look that communicates our historic ties to the roots of child welfare.
While we will look different, Boys & Girls Aid will continue to serve children and seek permanency for all who come into our service. Boys & Girls Aid will continue to look for innovative ways to improve the work we do for children in need.
There are few agencies in any field that have worked in our region for more than 128 years. To show Boys & Girls Aid’s legacy, we incorporated aspects of the logo we used from 1946-2004, while adding in new features.
The silhouettes of the children were adapted from our classic logo, while the circle is new. The circular design represents how we build lifetime connections between key groups that include youth, families, donors, staff, volunteers, and other agencies.
“Building Connections for a Lifetime”
This will be the key phrase that identifies all of the work we do as an agency. From the infants we serve through adoption to the young adults we help transition to independence, we are building connections that will last each and every person for a lifetime.
Our colors of gray and green are more natural and calming. We believe it will encompass all ages and backgrounds of the children we serve.
Please take some time to explore our new website. It is designed to be more interactive and easier to navigate.
We hope you enjoy our updated branding and website, and look forward to hearing from you.